Every August, the United Kingdom observes National Road Victim Month – a time to remember those who have lost their lives or been forever changed by traffic crashes. The campaign is deeply personal and deeply powerful. It began in memory of Princess Diana, who was tragically killed in a car crash in Paris on August 31, 1997. Many, including our founder Cara Filler and her family, admired Princess Diana’s compassion, strength, and grace and were deeply moved by her work and deeply affected by her loss. 

But National Road Victim Month isn’t just about the past. It’s about how we move forward – with intention, with awareness, and with a deep commitment to saving lives on our roads.

A Global Issue, A Local Impact

While this campaign is based in the UK, its message couldn’t be more relevant here in the U.S. (And Canada and Australia too- for our international team and their important work on the Drive to Save Lives).

Every year, hundreds of thousands of people lose their lives in preventable traffic crashes worldwide. And for each of those statistics, there’s a family, a best friend, a classroom, and a community left behind.

This isn’t just a British or North American issue. This is a human one.

In schools and communities across America, we work with students, educators, and families who have lived this loss. Many of our speakers in the Drive to Save Lives network – including Cara Filler herself – share deeply personal stories about how one poor decision behind the wheel can change everything.

When we tell these stories, we don’t just remember lives lost – we honor them. And we empower the next generation to write a different story.

Prevention is Personal

Whether you’re a student, a parent, or someone working in prevention education, law enforcement, or highway safety—this is a moment to reflect and recommit.

• Put the phone away when you drive.
• Speak up if you’re in a car and don’t feel safe.
• Talk openly with your kids about risk and responsibility.
• Invite speakers into your schools who can bring real stories and real impact.

Small decisions create big outcomes. And when we each take responsibility, we change the culture—one ride, one choice, one voice at a time.

Carrying the Torch

Princess Diana dedicated her life to compassion and public service, often shining a light on the people and causes the world overlooked. In many ways, National Road Victim Month is an extension of that light – one that continues to illuminate a path forward through advocacy, awareness, and action.

As we mark this month, let it be a call to remember the lives taken too soon. Let it also be a call to action for safer roads, smarter choices, and a shared commitment to prevention.

We don’t have to wait for tragedy to care.

We can choose now to drive change—because every life matters.