As Memorial Day approaches, the roads become busier with families and friends traveling to celebrate the unofficial start of summer. However, this holiday weekend also brings an increased risk of traffic accidents. To combat this, the National Highway Traffic Safety Administration (NHTSA) runs the Click It or Ticket campaign—a high-visibility seat belt enforcement initiative aimed at saving lives.
Why Seat Belt Safety Matters
Seat belts are one of the simplest and most effective ways to protect yourself in a crash. Yet, according to NHTSA, nearly half of passenger vehicle occupants killed in crashes in 2021 were unrestrained. The Click It or Ticket campaign focuses on the remaining 8.4% of drivers and passengers who still don’t buckle up, emphasizing that thousands of lives could be saved each year if everyone wore their seat belts.
Memorial Day Mobilization
From May 19 to June 1, 2025, law enforcement agencies across the country will ramp up efforts to enforce seat belt laws during the Click It or Ticket mobilization. This includes increased patrols and zero-tolerance policies for seat belt violations, especially during nighttime hours when unrestrained fatalities are more common. The campaign combines enforcement with public awareness efforts to remind drivers and passengers of the importance of buckling up.
How You Can Support the Campaign
- Spread Awareness: Share the campaign’s message on social media using resources like the Social Media Playbook provided by NHTSA.
- Lead by Example: Always wear your seat belt and encourage others to do the same.
- Educate Your Community: Use materials like sample news releases and talking points to inform your community about the dangers of not wearing a seat belt.
Be our Partner in Changing Lives
Click It or Ticket is more than a slogan—it’s a lifesaving initiative that aims to protect road users during one of the busiest travel periods of the year. By buckling up, you’re not just following the law; you’re making a choice that could save your life and the lives of your loved ones.
For more information and resources, visit Traffic Safety Marketing. Let’s make this Memorial Day holiday a safe one for everyone.