April is Alcohol Awareness Month

April is Alcohol Awareness Month

Promotional graphic emphasizing Alcohol Awareness Month, designated as the 'April Spotlight.' The design features a dark blue background with three striking yellow vertical lines on the left, creating a sharp contrast. A tilted glass with ice cubes is displayed, symbolizing alcoholic beverages, with one ice cube placed outside the glass for impact. The text 'APRIL SPOTLIGHT' is enclosed in a white box, accompanied by the bold yellow headline 'ALCOHOL AWARENESS MONTH.' At the bottom, the 'DRIVE TO SAVE LIVES' logo reinforces the campaign's focus on promoting safe driving and increasing awareness of alcohol-related risks.

Underage and binge drinking remain significant issues for teens and their families, impacting lives in ways many may not fully realize. 

Every year, thousands of teens face consequences such as impaired judgment, health complications, and increased risk of accidental injuries due to alcohol use. 

During April’s Alcohol Awareness Month, we have an opportunity to spark meaningful conversations and empower young people to make healthier, safer choices.

Did you know that alcohol is the most commonly used and misused substance among youth in the U.S.? 

Research shows that teens who drink are more likely to engage in risky behaviors and are at a higher risk for long-term dependency. Binge drinking—defined as consuming a large quantity of alcohol in a short period of time—heightens these risks, leading to potential alcohol poisoning, accidents, or life-altering mistakes.

Yet, there’s hope. Studies also show that teens who feel supported by their families and communities are less likely to drink. By fostering open communication and equipping young people with knowledge, we can all play a part in reducing these risks.

Awareness in Action: 

Consider integrating simple yet impactful stats into your campaigns, such as:

  • Teens who begin drinking before age 15 are four times more likely to develop alcohol dependence later in life.
  • Alcohol-related accidents are one of the leading causes of death for teens.

How Schools Can Engage:

  1. Parent-Student Night: Host a conversation night where parents and students come together to learn and discuss the realities of underage drinking.  Invite a speaker from the Drive to Save Lives, a local expert or a counselor to provide insight. Honest, shared conversations between parents and teens can be incredibly impactful. 
  2. Peer Education Programs: Peer influence is powerful. Establish a student-led team to share facts, debunk myths, and create awareness campaigns and announcements. Students talking to students often resonates in ways adult messaging might not.
  3. “Sober Selfie” Challenge: Launch a fun, engaging campaign on social media where students share creative photos of themselves having a blast—without alcohol. Feature the top entries in school newsletters or assemblies, and reward participants with prizes or recognition.

Let’s make this April a month of change, awareness, and empowerment. By focusing on education and prevention, we can create a culture where young people prioritize their health and safety over risky choices.

For additional resources and other ideas, visit SAMHSA’s underage drinking prevention toolkit.

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